What Is An Opt-In?


What is an opt-in?

Opt-in is a marketing term used regularly in discussions about online marketing and selling.

It can be used as both a noun and a verb. Here are examples:

  • “The goal of the offer is to have the reader opt-in to your list.”
  • “You will want to create an opt-in that is related to the general concept of what you are going to sell.

In the first instance, you are describing the action you want someone to take. Joining your email list so you can warm them up with additional information prior to your promotion. Opting-in.

The second example refers to what you are offering. Your “opt-in.” It is more commonly called a magnet. It is something of value that your reader would like to have. The cost of getting it is providing you with an email address.

Common “opt-in” examples:

  • Checklists
  • Quizzes
  • Tips in PDF form
  • Videos
  • 3 Day Challenges

This is all about list building. That is one of the basic online business skillsets you need to develop to do online selling effectively.

I have created a checklist of Basic Skills For Online Selling.

You can get a free copy of it HERE.


About the Author

A serial entrepreneur, Conrad has founded several businesses in his career in such diverse industries Insurance, Healthcare and Internet-based Business Services, (not to mention boyhood lawn mowing in the neighborhood!). In the last two decades, his focus has been on multiplying profits for his businesses using the Internet as a springboard.