As I write this we are right smack dab in the middle of the holidays. I was driving down the beautiful 280 freeway today, (you heard that right, it is a beautiful drive) and my mind was wandering in and out of online marketing, email funnels and family. Weird, eh? I love California! Anyway, I was … Read more
“What makes people buy” is a complicated question. Getting people to hand over money is tough! Obviously, it depends on the product, the circumstances, and the individual. Ever heard of “know, like and trust?” For purveyors of online courses, digital products and various services sold online, one of the most important factors in a buying decision … Read more
A Selling Without Salesy MUST! The most basic concept of selling without salesy is to convince your prospects that you know what you are talking about and can be trusted to deliver what you promise. We call this the Know Like Trust Factor, (KLT). It is why you had a favorite teacher. It might be why … Read more