I constantly hear instructors telling me that I must be passionate about the subject I want to create a digital course about. They have heard it from others for so long that they just repeat it as gospel.

I think that is hogwash.

There is certainly nothing wrong with being passionate about your subject matter.

But to make “passion” a threshold for someone wanting to develop a side hustle and create a digital “how to” course might be very limiting.

I think that if you came up with an idea you thought would make a cool “how to” course it is entirely plausible to do a ton of research on it and create a course using the results of your research.

If you are successful selling it, get immersed in your FB group, become more and more interested that’s good enough for me.

I have started businesses that I grew into. I might have even become passionate about them after a while. But I sure didn’t begin that way.

Keep that in mind when you are deciding what you might do as a side hustle. If you already have a hobby or subject you are knowledgeable about and passionate about, that’s great.

If not, don’t sweat it.

Brainstorm with yourself. Find some things that look fun and do some research.

Remember, people are not born passionate about anything. They become passionate.