One of the important skills needed to effectively sell online without being salesy is sales funnels. You must learn and use this tactic. What ARE Sales Funnels? Sales funnels are sequential steps which lead a prospect from “interested” to taking an action step. Some examples of action steps are: Signing up for a webinar Registering for … Read more
It is important for your audience and email list to they know, like and trust you. Marketers refer to that as the Know Like Trust Factor, (KLT). Every email you send your list should have this concept front and center. A great way to accomplish this is by using the tactic of “mini conversion.” Each … Read more
A Selling Without Salesy MUST! The most basic concept of selling without salesy is to convince your prospects that you know what you are talking about and can be trusted to deliver what you promise. We call this the Know Like Trust Factor, (KLT). It is why you had a favorite teacher. It might be why … Read more
I have a confession. I regularly admonish myself for not having better habits. Consistent content creation is something I absolutely know I should do and yet I have had problems forming that habit. I may have found a solution. Mini habits. Issac Newton had it right when he announced that “an object will remain at … Read more
I come up with new ideas all of the time. Most of us in the world of entrepreneurship do. What do you DO with them? I bet a dollar to a donut (who came up with that, anyway?), that you have had hundreds of ideas that seemed great when you thought of them. And then … Read more
2019! As Summer meanders towards a close it is time to turn my mind towards next year. Keep doing what you’re doing but it is a great time to start the planning process for next year. It should all be in place by November. December at the latest. If you are reading this after that … Read more
You have a great idea for an online business. The product or service you have is a wonderful solution for a lot of people out there. Just one thing. You absolutely hate the idea of selling it. Your logical side tells you it won’t sell itself, no matter how good it is (yep!) but your … Read more
I just put a post up on my FB site bitching and moaning about the lack of good solid step-by-step BASIC FB Ads training. I’m talking about the kind of training a little operator just getting going can relate to and afford. It is expensive to teach yourself while spending money. Years ago I was … Read more
No matter where you live there are wonderful subjects to photograph and use in your website design. And if you think you don’t have a camera good enough to take web quality photographs for your site, look no farther than your mobile phone. My wife and I hike every Sunday morning in a place about … Read more
In my “other life” I run a successful Internet business that caters to a niche part of the nursing industry. For the past several years change has been in the winds for this niche. It has been a lesson in keeping your ear to the ground and being nimble. I have had to bob and weave … Read more