As I write this we are right smack dab in the middle of the holidays. I was driving down the beautiful 280 freeway today, (you heard that right, it is a beautiful drive) and my mind was wandering in and out of online marketing, email funnels and family. Weird, eh? I love California! Anyway, I was … Read more
Should I Start List Building? Definitely Yes! Part 1 You likely keep hearing about “list building.” What the heck is it and when and why might you need it? Let’s dive in! Over the decades a lot of good ideas and inventions have gotten lost in the dustbins of business history. If you spend … Read more
“What makes people buy” is a complicated question. Getting people to hand over money is tough! Obviously, it depends on the product, the circumstances, and the individual. Ever heard of “know, like and trust?” For purveyors of online courses, digital products and various services sold online, one of the most important factors in a buying decision … Read more
One of the wonderful things about working as a solopreneur is that I can work when I want, where I want and with whom I want. I saw this great article on productivity. Why people are more productive when they work away from their “office”? (which for these purposes, means your normal workspace). Start of a … Read more
I constantly hear instructors telling me that I must be passionate about the subject I want to create a digital course about. They have heard it from others for so long that they just repeat it as gospel. I think that is hogwash. There is certainly nothing wrong with being passionate about your subject matter. … Read more
You probably hear it all the time. The very first thing you need to do is to start building an email list. Why? Because the single most effective way to sell your product or service online is to promote it to a group of people who know, like and trust you. A warm audience. Let’s … Read more
I’m not real big on New Year’s resolutions. I do, however, take a fresh look at my business this time of year. It’s a good time to start new projects and inject new life into existing ones. Here is my exciting (hey, at least to me!) announcement. This Year’s Plan I’ve made a decision to … Read more
Not everyone is in a position to walk away from their job and begin living the Internet Lifestyle.* For a lot of people that isn’t even the ultimate goal. Some of our community simply wants a “side hustle.” What’s that you ask? Some peeps just want to earn some additional income or have a little … Read more
I believe in lifelong learning. One of the ways I do that in small chunks is by reading. A lot. I am going to share three business related books I’ve read this Fall. I think they may be worth your consideration. They are: Writing Without Bulls**t-Joel Bernoff Mini Habits -Stephen … Read more
The single most important email you ever send to someone who has opted-in to your list is the first one. Bar None. Period. It is almost always the one you pay the least attention to. Stop doing that! Here are a few things to consider: You get ONE chance to make a first impression. … Read more