What’s A Side Hustle?

side hustleNot everyone is in a position to walk away from their job and begin living the Internet Lifestyle.* For a lot of people that isn’t even the ultimate goal. Some of our community simply wants a “side hustle.”

What’s that you ask? Some peeps just want to earn some additional income or have a little fun sharing their passion.

(We’ll get back to that passion idea later. It gets more attention than it deserves IMHO).

Everyone on the Internet is not trying to make a million dollars a year. You may find that hard to believe when reading some of the overheated rhetoric floating around marketing circles.

Side Hustles

A lot of people are earning very nice little chunks of change every month running small side businesses by using the power of the Internet. A lot of people.

No matter where you live, thanks to the Internet platform, you can reach audiences of prospects for whatever it is you want to sell.

  • It might be handcrafted items you make.
  • Or “How To” books or videos on a niche subject you know (or learn)
  • Could be a course that teaches others to make the aforementioned handicrafts
  • One famous Internet marketer sold a course on making potato guns!

The list is as endless as your imagination.

If you created a business that you spent a few hours a week running and earned extra income while doing it….we would call that side hustle. And if you did on your own terms, working when you want, where you want and with whom you want, that would very likely be an Internet side hustle.

Thousands of people are doing this. Think of it.

I used to hate the term “side hustle.” It conjured up something going on at a carnival or the county fair. I decided to look up the definition of the word. Even if I know what hustle means, perhaps if I visualized it more by the terms of an actual definition I just might warm up to it.

“…. to convey forcibly or hurriedly.” Yikes! No wonder I had a bad vibe!

I kept reading in the hopes of finding something a bit more socially acceptable.

“….to obtain by energetic activity.” Now we’re talking.

“…to sell or promote energetically and aggressively” Okay, I can work with this.

Aggressive doesn’t mean pushy. It means you are hustling. Going for it. That’s a good thing.

An entrepreneur can be aggressive going about putting the side hustle together. She can be aggressive about educating her audience about her product. And she can be aggressive about making herself have the discipline to learn about running a business on the side and taking actions to make it happen.

Would making an additional $500, $1000 or even $2500 a month make a difference in your life?

Then a side hustle just might be something you may want to look into.

I’ll be discussing the number one question people have about this in my next blog post. “What Should I Do For A Side Hustle?”

*Internet Lifestyle. I call it working when you want, where you want with whom you want. Freedom to choose your own path and where it leads.


About the Author

A serial entrepreneur, Conrad has founded several businesses in his career in such diverse industries Insurance, Healthcare and Internet-based Business Services, (not to mention boyhood lawn mowing in the neighborhood!). In the last two decades, his focus has been on multiplying profits for his businesses using the Internet as a springboard.