If you want to have a business on the Internet there are a few things you will need to have a working knowledge of. I call them “Essentials.”
You don’t have to actual master every one of them but you do need to have a working knowledge at a basic level so you can at least manage that part of your business.
Here are a few of them that come to mind. (You should make your own list, of course).
- Your website
- Who you are going to sell to (list building, or as I like to call it, tribe building).