List Building vs Tribe Building

At the end of the day, it is reasonably easy to build a list. Heck, you can even buy a list (if you are a sucker).

What YOU want to do, is build a tribe. Fervent followers. Believers. People

tribe building
44951588 – super hero businessman runs forward screaming follow me. pop art retro style. the business people. man at work

who respect your opinion. THOSE are the people that will open your emails and digest what you have to say!

Those are the people that will take your advice and perhaps put their money where your mouth is.

Remember that old children’s game, “Follow The Leader”? *

A tribe will follow the leader.

  • Follow the leader is a children’s game. First a leader or “head of the line” is chosen, then the children all line up behind the leader. The leader then moves around and all the children have to mimic the leader’s actions. Any players who fail to follow or do what the leader does are out of the game. When only one person other than the leader remains, that player becomes the leader, and the game begins again with all players joining the line once again.