You Are Going To Have To Create Content

UPDATE: I have now been using the free version of Grammarly for about 18 months and can confirm it is everything I hoped for. The one thing you need to know is that it is NOT always right. I am someone who wants to write in my own voice…not necessarily perfect grammar. But with this product, it just alerts me and makes sure I look it over and confirm that is what I wanted to say, I absolutely love it. I have not tried the paid version but if I was a more prolific writer I would at least test it out. I might anyway!
 
People who are selling on the Internet or are trying to attract an audience are going to need to create content. That will very likely include some writing and it will most likely include a LOT of writing. Agree?
 

If you do agree then you will want someone to review (edit) your created content.

 
If you don’t have a human editor available, you may want to take advantage of a couple of tools I came across recently. One is Grammarly and another is Hemmingway App. At first, I thought they were competitors. After a quick look, though, I realized they do two different things. In my world they are partners.
 
One is “grammar” (duh) and the other is style, readability and reading level. Neither one is correct 100% of the time. No real editor is either. They do give you a heads up and ask if you’d like to reconsider what you have already committed to the document.
 
I like them both. My concern with Hemmingway is that it might alter your “voice.” My caution is to not let it pull the personality out of your writing. I try to write like I speak….that ain’t always easy to do, (I threw that in on purpose LOL).
 
Anyway…they both deserve a look. Solopreneurs may not have resources some of the more well-funded competitors do. They might find these tools helpful.
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My two cents. Check them out and make your own decision!
 
(You will have to decide on your own whether I used these tools on this post!)

How Will You Create a Magnet?

UPDATE: We often talk about the need for you to have opt-ins aka magnets

To refresh, you need to have to have something to offer your potential Tribe-List members to

  • Encourage them to join your tribe by giving you their email address and
  • Motivate them to begin opening the follow-up emails you will be sending them. It is negative for you if someone gives you an email and then never opens follow up emails.
  • Deliverability is a very important metric. You must have engaged list members to create a Tribe.

A top-notch first impression with that opt-in “freebie” you send them will go a long way towards getting them to read subsequent emails you send, to be engaged.

In the past, I have farmed out this kind of project. Fairly inexpensive options are available by using services like Guru to hire talent. You still have to create the basics…the actual content. But a pro can whip it into a nice and professional PDF for $50-$100. Facebook Groups and forums are a great place to ask others who they use. A referral is always better than just hiring someone cold.

But there is another option.

You could do it yourself!

There are a lot of reasons this might be the preferable route to take. At the prices I am talking about, designers cannot possibly spend a lot of time going back and forth making changes.

It is rare for the first iteration to be just what you want. They will usually make a couple of minor changes for you without charging more but unless you know exactly what you want from the get-go (rare), you have an issue.

Another nice thing about knowing how to do it yourself is if you want to make changes down the road (very common) you can just do it without incurring more expense.

In some of my businesses, the opt-ins contain information that needs to updated every year. Having the creation process in-house makes this a lot easier.

In another post, I’m going to discuss a free tool that can transform you into a near professional designer, even if you don’t have any previous experience. It is honestly something almost everyone can learn to use.

It is called Canva. Check it out.

I also want to mention there are several inexpensive training options on Udemy. (You should pay around $10).

Did I mention Canva is free?

 

What Is An Opt-In?

opt-in

What is an opt-in?

Opt-in is a marketing term used regularly in discussions about online marketing and selling.

It can be used as both a noun and a verb. Here are examples:

  • “The goal of the offer is to have the reader opt-in to your list.”
  • “You will want to create an opt-in that is related to the general concept of what you are going to sell.

In the first instance, you are describing the action you want someone to take. Joining your email list so you can warm them up with additional information prior to your promotion. Opting-in.

The second example refers to what you are offering. Your “opt-in.” It is more commonly called a magnet. It is something of value that your reader would like to have. The cost of getting it is providing you with an email address.

Common “opt-in” examples:

  • Checklists
  • Quizzes
  • Tips in PDF form
  • Videos
  • 3 Day Challenges

This is all about list building. That is one of the basic online business skillsets you need to develop to do online selling effectively.

I have created a checklist of Basic Skills For Online Selling.

You can get a free copy of it HERE.