What’s A Side Hustle?

side hustleNot everyone is in a position to walk away from their job and begin living the Internet Lifestyle.* For a lot of people that isn’t even the ultimate goal. Some of our community simply wants a “side hustle.”

What’s that you ask? Some peeps just want to earn some additional income or have a little fun sharing their passion.

(We’ll get back to that passion idea later. It gets more attention than it deserves IMHO).

Everyone on the Internet is not trying to make a million dollars a year. You may find that hard to believe when reading some of the overheated rhetoric floating around marketing circles.

Side Hustles

A lot of people are earning very nice little chunks of change every month running small side businesses by using the power of the Internet. A lot of people.

No matter where you live, thanks to the Internet platform, you can reach audiences of prospects for whatever it is you want to sell.

  • It might be handcrafted items you make.
  • Or “How To” books or videos on a niche subject you know (or learn)
  • Could be a course that teaches others to make the aforementioned handicrafts
  • One famous Internet marketer sold a course on making potato guns!

The list is as endless as your imagination.

If you created a business that you spent a few hours a week running and earned extra income while doing it….we would call that side hustle. And if you did on your own terms, working when you want, where you want and with whom you want, that would very likely be an Internet side hustle.

Thousands of people are doing this. Think of it.

I used to hate the term “side hustle.” It conjured up something going on at a carnival or the county fair. I decided to look up the definition of the word. Even if I know what hustle means, perhaps if I visualized it more by the terms of an actual definition I just might warm up to it.

“…. to convey forcibly or hurriedly.” Yikes! No wonder I had a bad vibe!

I kept reading in the hopes of finding something a bit more socially acceptable.

“….to obtain by energetic activity.” Now we’re talking.

“…to sell or promote energetically and aggressively” Okay, I can work with this.

Aggressive doesn’t mean pushy. It means you are hustling. Going for it. That’s a good thing.

An entrepreneur can be aggressive going about putting the side hustle together. She can be aggressive about educating her audience about her product. And she can be aggressive about making herself have the discipline to learn about running a business on the side and taking actions to make it happen.

Would making an additional $500, $1000 or even $2500 a month make a difference in your life?

Then a side hustle just might be something you may want to look into.

I’ll be discussing the number one question people have about this in my next blog post. “What Should I Do For A Side Hustle?”

*Internet Lifestyle. I call it working when you want, where you want with whom you want. Freedom to choose your own path and where it leads.


How Will You Create a Magnet?

UPDATE: We often talk about the need for you to have opt-ins aka magnets

To refresh, you need to have to have something to offer your potential Tribe-List members to

  • Encourage them to join your tribe by giving you their email address and
  • Motivate them to begin opening the follow-up emails you will be sending them. It is negative for you if someone gives you an email and then never opens follow up emails.
  • Deliverability is a very important metric. You must have engaged list members to create a Tribe.

A top-notch first impression with that opt-in “freebie” you send them will go a long way towards getting them to read subsequent emails you send, to be engaged.

In the past, I have farmed out this kind of project. Fairly inexpensive options are available by using services like Guru to hire talent. You still have to create the basics…the actual content. But a pro can whip it into a nice and professional PDF for $50-$100. Facebook Groups and forums are a great place to ask others who they use. A referral is always better than just hiring someone cold.

But there is another option.

You could do it yourself!

There are a lot of reasons this might be the preferable route to take. At the prices I am talking about, designers cannot possibly spend a lot of time going back and forth making changes.

It is rare for the first iteration to be just what you want. They will usually make a couple of minor changes for you without charging more but unless you know exactly what you want from the get-go (rare), you have an issue.

Another nice thing about knowing how to do it yourself is if you want to make changes down the road (very common) you can just do it without incurring more expense.

In some of my businesses, the opt-ins contain information that needs to updated every year. Having the creation process in-house makes this a lot easier.

In another post, I’m going to discuss a free tool that can transform you into a near professional designer, even if you don’t have any previous experience. It is honestly something almost everyone can learn to use.

It is called Canva. Check it out.

I also want to mention there are several inexpensive training options on Udemy. (You should pay around $10).

Did I mention Canva is free?