It is important for your audience and email list to they know, like and trust you. Marketers refer to that as the Know Like Trust Factor, (KLT). Every email you send your list should have this concept front and center. A great way to accomplish this is by using the tactic of “mini conversion.” Each … Read more
A Selling Without Salesy MUST! The most basic concept of selling without salesy is to convince your prospects that you know what you are talking about and can be trusted to deliver what you promise. We call this the Know Like Trust Factor, (KLT). It is why you had a favorite teacher. It might be why … Read more
I have a confession. I regularly admonish myself for not having better habits. Consistent content creation is something I absolutely know I should do and yet I have had problems forming that habit. I may have found a solution. Mini habits. Issac Newton had it right when he announced that “an object will remain at … Read more
I come up with new ideas all of the time. Most of us in the world of entrepreneurship do. What do you DO with them? I bet a dollar to a donut (who came up with that, anyway?), that you have had hundreds of ideas that seemed great when you thought of them. And then … Read more