Month: September 2018

Mini-Conversions. Email Strategy Tip

It is important for your audience and email list to they know, like and trust you. Marketers refer to that as the Know Like Trust Factor, (KLT). Every email you send your list should have this concept front and center. A great way to accomplish this is by using the tactic of “mini conversion.” Each … Read more

Tiny Habits. Big Results.

I have a confession. I regularly admonish myself for not having better habits. Consistent content creation is something I absolutely know I should do and yet I have had problems forming that habit. I may have found a solution. Mini habits. Issac Newton had it right when he announced that “an object will remain at … Read more