• Selling!
  • Mini Conversions
  • Know, Like, Trust

"Selling Without Salesy"

Getting your product to customers the right way!

The “Mom Theory”

As I write this we are right smack dab in the middle of the holidays. I was driving down the beautiful 280 freeway today, (you heard that right, it is a beautiful drive) and my mind was wandering in and out of online marketing, email funnels and family. Weird, eh? I love California! Anyway, I was … Read more

What Makes People Buy?

 “What makes people buy” is a complicated question. Getting people to hand over money is tough!  Obviously, it depends on the product, the circumstances, and the individual. Ever heard of “know, like and trust?” For purveyors of online courses, digital products and various services sold online, one of the most important factors in a buying decision … Read more

Productivity. Coffee Shops. Me.

One of the wonderful things about working as a solopreneur is that I can work when I want, where I want and with whom I want. I saw this great article on productivity. Why people are more productive when they work away from their “office”? (which for these purposes, means your normal workspace). Start of a … Read more

Do You Have To Be Passionate?

I constantly hear instructors telling me that I must be passionate about the subject I want to create a digital course about. They have heard it from others for so long that they just repeat it as gospel. I think that is hogwash. There is certainly nothing wrong with being passionate about your subject matter. … Read more

Bones Before Dog Food

You probably hear it all the time. The very first thing you need to do is to start building an email list. Why? Because the single most effective way to sell your product or service online is to promote it to a group of people who know, like and trust you.  A warm audience. Let’s … Read more

What’s A Side Hustle?

Not everyone is in a position to walk away from their job and begin living the Internet Lifestyle.* For a lot of people that isn’t even the ultimate goal. Some of our community simply wants a “side hustle.” What’s that you ask? Some peeps just want to earn some additional income or have a little … Read more